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Articles > Creating Breakthroughs In Business

Leading yourself and your team to produce unprecedented results!


BEING COACHABLE is not an automatic process. You don’t just flip a switch and become coachable. It’s a gradual process. And, you can’t do it on your own. You need to work with your coach.

What separates those who are successful versus those who are super-successful is that the super-successful have a coach to follow-up with them and hold them accountable. Nobody ever changes for the better by just going to a training seminar or just reading a book. They get better by doing what they learned. And this “doing,” by definition, necessarily involves follow-up. Follow-up turns changing for the better into an ongoing process. When you involve other people in your continuing progress, you are virtually guaranteeing your continuing progress, you are virtually guaranteeing your continuing success. As an example, if you start a weight-loss program and know that someone who matters to you will check your weight and body-fat at the end of each month, you’re more likely to follow the dietary regimen and stay on it.

I can deceive myself into thinking that I am so self-disciplined that I don’t need to have a coach, or that coaching is a luxury and I don’t have time for it. But, consider that the key to success is follow-up, and the key to follow-up is involving another person besides me. It’s one thing to keep a log. But, that’s not follow-up – it’s data entry! Injecting a coach into the mix is like giving yourself a mirror so that you can see what you don’t know that you don’t know.

Being coachable gives us even more. It gives us access to an entirely different view of life – the EXTRAORDINARY.

Before we look at extraordinary, let’s look at ORDINARY – how most people view themselves. Mind you, there’s nothing wrong with ordinary – it’s just a different view of life – and it’s common. When you listen to people in most social settings, or listen to the news, or watch talk shows, you can see this. It is given by people’s opinions, points of view, complaints, wants, desires, issues, concerns, judgments, assessments, fears, worries, comparisons, obligations and expectations. Again, nothing right or wrong here, but the ordinary is inherently limited – it emerges from what we know – and knowledge is inherently limited.

EXTRAORDINARY is not common, and is actually quite rare. It is given by honoring one’s word, promises, commitments and agreements. It is grounded in the principles of integrity, responsibility, respect, kindness, compassion and generosity. It emerges from what we don’t know that we don’t know – and is inherently unlimited. It is the perspective of champions. Listen to the great champions when they are interviewed – you will hear them speaking from the realm of the extraordinary!

What would it be like if you could live your life from the extraordinary? What would it be like if your entire organization could operate in the extraordinary? What could be possible? What kind of results could you produce?

So, now, the bottom-line: What are you committed to? And, are you willing to be coachable? If you’re committed to your business being extraordinary, then call to set up working with a business coach – now!  If you don’t have a business coach yet – get one – FAST! 

Ruben J. Guzman, M.P.H.